As one of the entertainment industry’s most promising young leaders, Josh King looks to take his Fly Publicity brand to the next level. Music artists including Travis Porter, Sammie, Mishon and LaTocha Scott, formerly of the group Xscape, have all called on Josh to do what he does best: make them look fly.
After graduating from Florida A&M University in 2008 with a degree in journalism, King moved to Atlanta where he thought he would find the perfect job to start his publicity career. With an unsuccessful attempt to find work for about two weeks, King was forced to move back to Tallahassee. After three months, he headed back to Atlanta where he landed a job for a talent management company doing social media. “I worked there for a few months until they decided to downsize and of course my department was one of the first to go,” said King. “When that happened, I started grad school but I only completed about fifteen hours.”
In 2009, King reunited with entertainer and long time friend Sammie, who eventually became his first client. Within a month, Fly Publicity was on the map after King was able to score a spot for Sammie in a then upcoming film titled “Stomp the Yard.” “Once I was able to get Sammie a spot in the film, it gave me that extra confidence,” said King. “As an entrepreneur, when something doesn’t go right, the responsibility falls solely on you. Even when you’re first starting out and the money isn’t coming in like you want, you just work harder.”
From there, King has been on a roll scoring major publicity for his other clients such as Travis Porter and Mishon. One of King’s biggest professional moments in his career came after he was invited to attend the 2011 BET Awards. King was also honored at the Heineken’s Power 30 Under 30 Dinner. His public relations firm, Fly Publicity LLC, has grown and now offers publicity services that include creative consulting, event planning, artist development and public relations.King acknowledges that his past obstacles contributed to his early success as an entrepreneur.Growing up in Miami, his mother lost her eyesight when he was a teenager due to a long fight with diabetes. With his aunt working long hours to help keep their family afloat, King became the primary caregiver of his mother. “It gave me a sense of real responsibility at an early age,” said King. “Not just for myself but others as well.”
With his professional publicity mark already made in Atlanta, King now looks to take over the “Big Apple.” He acknowledges that he already has a pretty well established network in the New York City area and is looking forward to the new challenges that lay ahead. “It’s time to show I can do exactly what I did here (Atlanta) in New York,” said King. “Now it’s just simply time to focus and go to work.”